When it comes to sales during the epidemic, Great Wall motor said, "We will adopt a strategy based on local conditions and create differentiated marketing according to different regions and consumption levels in cities." Gac new energy said that the new car launch form is currently in the planning, will make full use of online and offline innovative means.In terms of after-sales service, GAC New Energy insists on being online 24 hours a day, providing one-button charging, one-button rescue and one-button maintenance, so that users can easily charge and repair their cars without leaving home. Dongfeng scenery is to provide customers with 3 months of delayed maintenance, and according to the conditions of the store, within 30 kilometers of door-to-door maintenance, take car service.In this regard, Economic Daily-China Economic Net interviewed the marketing leaders of a number of high-end car brands, joint venture brands, independent brands and new power brands to discuss how to continue to do a good job in scientific prevention and control while doing a good job in the special period of marketing. Today, the launch of the second series of manuscripts: independent brand diversification of the "difference marketing". Rate of auto dealership reopening nationwideWith the advent of the "resumption of work tide", automobile enterprises are making great efforts to maintain production capacity and sound the "assembly signal" for the resumption of production work. Facing the difficult environment, China Automobile Association and the Circulation Association have called for "relaxing policies such as purchase restriction and driving restriction to further stimulate and expand automobile consumption". In addition, car companies and dealers are not sitting still, including independent brands have innovative marketing methods, and provide a series of after-sales services, in order to gain consumer recognition.New car launch combined with online and offline according to local conditions to create differentiated marketingFor car companies and dealers, new car launch and marketing strategy is undoubtedly an important part of promoting products and attracting consumer awareness. "At the marketing level, we will provide necessary support to dealers from all aspects to ensure the stability of the team and dealer system," said Great Wall. At the same time, we will adopt the strategy of adapting measures to local conditions, and create differentiated marketing according to different regions and consumption levels in cities."In addition, some enterprises hope to attract consumers' attention by launching innovative new cars. "We will launch two models positioned as mid-size pure electric SUV and crossover pure electric SUV respectively this year, which will form a more complete product matrix with Aion S and Aion LX to meet the travel needs of different consumers." Gac New Energy said it is planning the release of the new car. The impact of the epidemic will be gradually removed, and it will make full use of online and offline innovative means. This epidemic will not only promote product reform, but also accelerate the reform of marketing service model. Geely ICON online listingIn fact, car companies are already experimenting with online listings. It is understood that the Geely ICON, which was originally scheduled to be listed on February 14, was postponed to 24 due to the impact of the epidemic and released by online listing. Economic Daily - China Economic Net reporter found that this online press conference abandoned the traditional cool scene and hot dance, more emphasis on the introduction of car models, including media evaluation, enterprise leaders and product leaders, as well as stars to send blessings, and so on, at the same time the online number of more than 30,000 people.At the same time, some enterprises have been promoting the safety and health of their products. "During the epidemic, keeping healthy has become the biggest expectation in everyone's mind. As an important space for people to work and live, cars are an important position to realize national health and build a healthy country." Gac New Energy said it has invested more than 500 million yuan in developing health-related functions during the development of the Aeon model.In addition, GAC New Energy also connects online and offline through the APP to bring safe and convenient experience for users to purchase cars. For epidemic prevention and control, GAC New Energy takes online marketing as its main position through APP, and strengthens online VR intelligent exhibition hall and door-to-door car delivery service. At the same time, we provide financial support such as half-price car increase, 3-year zero interest, battery lease, etc., to overcome difficulties together with users.Terminal sales strictly guard "stay indoors" to solve after-sales problemsIn addition to online sales and marketing, car companies and dealers are also making great efforts in terminal sales and customer service. Baic said its subsidiaries should "combine the actual situation of the epidemic and relevant requirements of local governments to promote sales and service work, promote remote intelligent car purchase mode, and do a good job in maintenance services.""In order to promote COVID-19 prevention, we have further strengthened the service experience of staying at home in terms of marketing services." Gac new energy said, our professional service team from the Spring Festival to now has been adhering to 24 hours online, Aian one-key VIP service for charging, one-key rescue and one-key maintenance, so that users can easily charge and repair their cars without leaving home. 4S store disinfectionAt the terminal sales level, self-owned brands have been strictly defending, providing masks, disinfection water, infrared thermometer and other essential items for the exhibition hall and staff. Dongfeng scenery requirements, the dealer in the exhibition hall on the outbreak of defense, everybody is responsible for, our showroom has thoroughly disinfected, protect your car environment "banners, ask the salesperson to the reception to comply with" customer reception standard action "when consumers shop, and put forward the comprehensive disinfection screening on the hall 2 times a day, all below, try driving after the user left thorough disinfection.Dongfeng scenery said, we provide customers with door-to-door test drive, door-to-door delivery, door-to-door maintenance and other services, to ensure that the channel online test drive booking function smooth, timely response. "In order to fully reflect the safety of car purchase, our vehicles are disinfected face to face, and our staff wear masks and disposable gloves at all times, under user supervision."In addition, in the aspect of after-sales service, Dongfeng Scenery to the maintenance of customers unable to enter the station, provide 3 months of delayed maintenance, not affected by time and mileage, and according to the store conditions, within 30 kilometers of the door-to-door maintenance, take car service.Industry insiders said the sudden outbreak has delayed the resumption of work at dealerships, prevented most consumers from going to their stores to look at their cars, and disrupted the sales process of auto companies. However, the innovative online sales, differentiated marketing, solutions to customers' after-sales problems, and comprehensive safety guarantee for consumers in stores are worthy of praise, which may effectively reduce the impact of the epidemic

After the fierce market competition in recent years, independent brand parts enterprises have made great progress in technology, but the key parts technology is still missing, some parts are still dependent on imports.To a large extent, the quality of parts determines the quality and performance of a car. Whether it can produce high-standard parts is the most basic requirement for an automobile country to become a powerful automobile manufacturing country. At present, due to the lack of core technical parts, there is still a big gap between China's technical level of parts and international advanced level, especially high-end parts are highly dependent on imports. Therefore, domestic parts enterprises still need to speed up the pace of research and development.Although independent brand parts in the competition of new energy vehicles stood at the same starting line, but compared with the advanced level of foreign countries, independent development ability is weak, innovation ability is insufficient, high-tech still rely on foreign countries, the lack of internationally competitive products, these have become the weakness of domestic parts enterprises.In the past few years, domestic automobile enterprises focused on the development and manufacturing of the whole vehicle, and had no energy to pay attention to or even ignore the development and manufacturing of the parts, which resulted in the lack of technology of the key parts in China. Fortunately, after the fierce market competition in recent years, independent parts and components enterprises basically have a firm foothold. At present, many enterprises and government departments have begun to pay attention to the development of key components, and some domestic enterprises have made breakthroughs in parts manufacturing and system integration. Only by mastering the technology of key parts and components can the gap between the overall technical level of domestic parts and the advanced level of foreign countries be narrowed, and China can make parts and components products with international competitiveness.At present, the state has given guidance and restrictions to spare parts enterprises in terms of policies. For example, the state requires newly established auto companies to have their own engine manufacturing capacity, and encourages established auto companies to expand investment in parts research and development and manufacturing. In 2007, the state also approved new or expanded engine projects of several auto companies of their own brands, which played a good role in improving the overall technical level of domestic components.China's huge market demand stimulates foreign auto giants to increase investment in new technology of auto parts. A number of auto companies in China accelerate the progress of spare parts research and development in China, which undoubtedly improves the overall technical level of domestic spare parts. Domestic self-owned brands have also accelerated the research and development of new parts and components. For example, faW Group technology Center has successfully trial-produced the first domestic direct in-cylinder injection gasoline engine.The more domestic brands that can independently develop and manufacture engines, the stronger the foundation of the domestic automobile industry is and the stronger the ability to cope with the rapid changes in the market is, which is also conducive to promoting the healthy development of China's automobile industry. In addition, the improvement of quality and technical level of key engine components in China will certainly promote the rapid development of China's engine industry

If you forget the parking position, press the key and your car will respond by automatically honking and flashing lights to indicate the location. Unfortunately, your car is stolen. The location function of the stolen vehicle will assist the police to help you find it. Drive to a strange city, intelligent system will provide you with surrounding facilities, restaurants, shopping malls, hotels all in one net, so that the strange city is no longer strange...... All of this can be done with the Internet of cars.The Internet of vehicles has become the main direction of intelligent transportation, with data showing that by the end of 2011, more than 500,000 new cars in China were pre-installed with in-vehicle information service terminals. It is estimated that by 2015, there will be at least 40 million mobile Internet service technology users in cars. According to the consumption amount of 1000 yuan per user per year, the market space of Internet of vehicles industry will be about 40 billion yuan in 2015, driving the related output value may exceed 100 billion yuan, and China is expected to develop into the largest market of vehicle-borne information service industry in the world.The Internet of cars boomFollowing the Internet and the Internet of Things, the Internet of vehicles leads intelligent transportation to become another important aspect of the development of smart cities in the future.Data show that China invested 137.7 billion yuan in smart city construction in 2012, with a growth rate of 15.2%, 4.8 percentage points higher than that in 2011. So far, the Ministry of Housing and Urban-Rural Development has identified a total of 193 pilot cities. It is estimated that 600 to 800 cities (counties and towns) in China will build smart cities during the 12th Five-Year Plan period. Smart city itself is a network city. People have the Internet, things have the Internet of things, and cars have the Internet of vehicles. The Internet allows people to exchange information peer-to-peer, while the Internet of cars allows cars to talk to each other. Experts point out that cars equipped with the Internet of vehicles in the future are not only efficient, environmentally friendly and intelligent, but also can provide unprecedented traffic safety guarantee and even reduce the probability of car accidents to zero.During the Guangzhou Asian Games from November 12 to 27, 2010, more than 80 Suzhou Golden Dragon smart buses equipped with G-BOS equipment were put into service. This is the first "3G" bus in the history of the Asian Games, and the Internet of vehicles technology officially came into the public eye.The Internet of Vehicles is a subdivision application of the Internet of Things in the automotive field, mainly utilizing technical means including vehicle-mounted electronic sensing device, mobile communication technology, automobile navigation system, intelligent terminal equipment and information network platform. The Internet of vehicles combines a series of advanced Internet of Things technologies such as sensors, RADIO frequency identification, wireless communication transmission and background cloud computing, and is an important foundation for smart transportation and even smart cities. At present, the relatively mature application of The Internet of vehicles in China is in the aspects of vehicle-mounted navigation and electronic no-stop expressway charging, so the identification system based on RFID, DSRC and other technologies and the electronic map, navigation and positioning of vehicle-mounted information service system have started. In other areas of technology, most are still in the trial stage due to the lack of mature business models.At present, China's intelligent transportation and Internet of vehicles industry has just entered the initial stage. Vehicle manufacturers have started to load on-board information terminals, and some basic on-board information services, including negative navigation, positioning and entertainment functions, have been applied. Meanwhile, the application of perceptive devices in expressways and urban traffic has been promoted. After the market enters the mature stage, the Internet of vehicles will be interconnected with the city's main network, and the smart city will begin to integrate and develop into a high-level smart city. This process can take 10 to 20 years.Lack of core technologyChina is the world's largest automobile market and mobile Internet market. The combination of the two provides congenital advantages for the development of China's Internet of vehicles industry. People hope to solve a series of travel problems in a simpler way, and China will usher in the rapid development of the Internet of vehicles market in the future. In order to seize the opportunity, Chinese enterprises have taken action. Internet of vehicles alliance has been established in various places. As the core of the industrial chain, domestic vehicle manufacturers feel pressure and are increasing their efforts in technological research and development and training of professional talents. Many enterprises have reached cooperation with enterprises or universities. At the same time, vehicle manufacturers are also working with mobile communication operators to prepare for vehicle networking.In April 2010, SAIC group strategically shook hands with China Unicom, and in 2011, voice cloud driving was realized, opening the "talking era" of Chinese cars. InkaNet is the biggest highlight of inkaNet. The in-car system not only has the necessary navigation and positioning functions, but also can make phone calls, check stocks, receive SMS messages, and chat online anytime and anywhere.But new things are messy, and so is the Internet of cars. In order to get on the Internet fast train, many car companies are designing in-car intelligent systems according to their own understanding, and brands are reluctant to open up their systems due to safety and other concerns. Many of the increasing functions are not practical. At present, the Internet of vehicles system of most car companies only adds a service, and the business model of Internet of vehicles has not been formed, so the development of Internet of vehicles is restricted.Pang Chunlin, secretary general of vehicle-borne Information Service Industry Application Alliance and executive director of China Electronics Industry Standardization Technology Association, believes that China's Internet of vehicles market has been basically mature, forming a part of consumer groups, the main problem now is that technology is not mature, lack of talent.In the era of Internet of vehicles, one of the biggest changes in automobiles is automotive electronics. In addition to the traditional automotive electronic control devices of the car body, the on-board electronic control devices are also installed, which is the key to realize intelligent functions. Automotive electronics and IT systems will become the core competitiveness of cars in the Internet of vehicles era. However, it should be noted that the domestic automotive core electronic control technology is lacking and the technical level is backward. We still have a long way to go to achieve independent innovation and form an automotive electronics industry with independent intellectual property rights.Security is the goal of all partiesSafety is the most basic and important requirement for people to drive cars, and the industry has never relaxed the research and development of car safety technology to improve the safety of normal driving. The auto safety technology they focus on is usually divided into active safety technology and passive safety technology according to the time point of collision, and the auto active safety market has a large space for development. According to cCID Consulting, the market size of China's automotive active safety systems (including chassis control and safety systems) will exceed 100 billion yuan in 2015, with a compound annual growth rate of about 15% in the next three years.One of the important tasks of the Internet of vehicles is to improve the safety of driving. The biggest change that the Internet of cars brings to drivers is to make them drive more safely, and the electronic control devices of on-board cars contribute a lot. At present, many oems have corresponding products, in addition to Onstar of General Motors, G-Book of Toyota and Nissan CARWINGS, d-Parter of FAW Group, ROewe inkaNet of SAIC motor, G-Netlink of Geely, And Telematics. These systems basically have navigation, road condition, driving safety monitoring, vehicle condition diagnosis and other functions, they play an important role in vehicle safety, easy driving and maintenance as well as the management of public vehicles.However, in the era of Internet of vehicles, technological development has not only provided further safety guarantee for people to drive, but also made people face a more complicated environment. For example, the increasing number of semiconductors in cars increases electromagnetic interference, which in turn increases safety concerns. Wang Huan, general manager of THE Semiconductor Industry Research Center of CDI Consulting, believes that the biggest safety problem facing the development of the Internet of vehicles is that cars can be controlled remotely through the Internet, but there is a lack of relevant laws and regulations.The healthy development of the industry depends on the formation of the industrial chain and the cooperation of relevant enterprises. At present, the industrial chain of the Internet of vehicles is still not perfect, and the value chain of the Internet of vehicles is still far from the standard of maturity, which is reflected in the reluctance or fear of drivers to use the Internet of vehicles. What is needed now is to build an open and sustainable industrial chain based on driving safety. Data collection, analysis, mining and the final auxiliary decision is the ultimate goal, it needs to be based on big data technology, then naturally involved in the information technology industry. Network security manufacturers are an indispensable part of this industry chain.In the near future, the Internet of cars is expected to involve finance, emergency rescue, hospitals, car maintenance, transportation, IT and many other fields. Of course, there is a long way to go before such a multi-tiered structure can be formed.